Praecipio – April 15, 2021 – Present
• Director of Marketing: July 1, 2025 – Present
↑ Senior Growth Marketing Manager: May 3, 2023 – July 1, 2025
↑ Marketing Manager – Avant Systems Group (acquired): April 15, 2021 – May 3, 2023
A role dedicated to leading B2B demand generation efforts: deploying marketing resources, multi-channel advertising, ABM, and exclusive events to drive qualified business leads to our content and convert to service opportunities.
Achievements
- Led a team of seasoned marketers & BDRs to $10M marketing-attributed pipeline in 2024 deploying ads, events, and homegrown premium assets promoting the company’s managed services and custom solutions.
- Generated more than $3M in services revenue from ads-attributed sources in 2024 using a combination of Google Ads, paid social media, & account-based marketing tools and tactics.
- Negotiated for and secured $500k in marketing development funds in 2024 from partner organizations, deployed in support of ads-attributed demand generation efforts.
- Led a tiger team dedicated to artificial intelligence implementations as a service with a GTM plan for 0-1 positioning of a home-grown private AI solution.
- Authored several well-performing B2B marketing content assets for paid and organic promotion.
- Secured nearly 400 registrants for an extremely successful product training session aimed at top-of-funnel leads.
- Automated several lead management processes, reclaiming time and effort for the marketing team.
- Successfully led the integration of Canadian marketing operations to Praecipio during Avant’s acquisition in 2023.
- Became a product marketing expert for several Atlassian SaaS products including Jira, Confluence, and JSM.
- Redeveloped Avant’s brand, web-presence, & lead management practices, positioning the company as an attractive acquisition and leading to more than $2M in services revenue in 2022.
Calm Air International LP – July 29, 2019 – March 5, 2020
• Marketing Manager
A role dedicated to B2B and B2C airfare promotion, including digital promotion of local events across communities within the airline’s network to drive ticket sales.
Achievements
- Built and launched Calm Air’s website featuring modern marketing tech infrastructure for landing pages, a blog, and sales & event promotions.
- Hosted many local events throughout the Kivalliq region of Nunavut; fostering good will between the airline and the remote communities it serves.
- Organized several successful recruiting events finding Nunavut-based talent to join the company as aircraft mechanics, flight attendants, and pilots.
- Built and launched the Calm Air E-Store via Shopify, providing an additional revenue stream in airline apparel purchases.
Lakeview Management Inc. – April 7, 2014 – May 6, 2019
• Director of Marketing: May 6, 2015 – July 25, 2019
↑ Marketing Coordinator: April 7, 2014 – May 5, 2015
Department head based at the company’s headquarters, dedicated to leading all marketing efforts in promotion of stays and conference business for a chain of 14 hotels, several restaurants, and a golf course across Canada.
Achievements
- Brought all advertising content creation and management in-house, reducing overall marketing costs.
- Deployed unified, consistent branding across the chain building top of mind awareness.
- Implemented and administrated Salesforce CRM, providing measurable information on corporate accounts, won conference business, and bookings.
- Revitalized the Lakeview Perks loyalty program, eliminating costly loopholes while providing additional benefit to program members.
Grants International Inc. – January 9, 2012 – November 20, 2013
• New Product Development Specialist
A research & development position meant to discover underused tax credits and government financial benefits, then build retroactive-filing processes as a service the organization could offer.
Achievements
- Completed more than 70 different research initiatives in pursuit of our company’s next big service offering.
- Recovered more than $20,000 for a single test case, providing badly needed financial assistance to our client.
Winnipeg Sun – Sun Media Corporation – August, 2010 – December, 2011
• Sales & Marketing Coordinator
A B2C position based in the circulation department, tasked with promoting subscriptions, vendor sales, and box sales of The Winnipeg Sun newspaper and facilitating the department’s day-to-day operations.
Achievements:
- Ran several successful advertising campaigns, increasing subscribers by 5% YoY.
- Automated several longstanding manual tasks, including the processing of driver delivery lists, saving time and effort across the department.
- Developed city-wide distribution heatmaps using location data and Google Maps API, allowing drivers to operate efficiently with deliveries.
