Adam Rothenberger | Résumé

Download a copy

204.391.4448 | adam@rothenberger.ca 
linkedin.com/in/adamrothenberger

Summary

A B2B demand generation leader with 10+ years driving pipeline in SaaS consulting, hospitality, and aviation. Proven track record delivering $10M+ in marketing-attributed pipeline through paid media, ABM, and event marketing. Expert in Google Ads, Salesforce, HubSpot, and Atlassian ecosystem product marketing.

Professional Experience

Praecipio Consulting – April 2021 – Present

Head of Marketing: July 2025 – Present

(Promoted) Senior Growth Marketing Manager: May 2023 – July 2025
(Promoted) Marketing Manager – Avant Systems Group (acquired): April 2021 – May 2023
Progressive roles dedicated to leading B2B demand generation efforts in the SaaS consulting industry: deploying marketing resources, multi-channel campaigns, ABM, and exclusive events to drive qualified business leads to our content and convert to service opportunities.

Key Achievements
  • Led the Launch of an AI-powered system for interrogating Atlassian product instances in the interest of scoping SOWs and consulting work without the
    need for an initial scoping engagement.
  • Successfully leveraged Claude Cowork to deploy repeatable Claude projects that reduce manual effort across the department in 2026 for content
    generation, website administration, MDF claims management, and more.
  • Led a team of marketers & BDRs to $10M marketing-attributed pipeline in each of 2024 and 2025 deploying ads, events, and premium assets promoting the company’s managed services and custom solutions.
  • Negotiated for and secured $500k in marketing development funds in 2024 and 2025 from partner organizations, deployed in support of demand generation efforts, allowing paid marketing activity to come at a near-zero cost to the business.
  • Led a tiger team dedicated to AI implementations as a service with a GTM plan for 0-1 positioning of a home-grown private AI solution.
  • Authored several well-performing B2B marketing content assets for paid and organic promotion.
  • Secured nearly 400 registrants for an extremely successful product training webinar event session aimed at top-of-funnel leads.
  • Automated several lead management processes, reclaiming time and effort for the marketing team.
  • Successfully led the integration of Canadian marketing operations to Praecipio during Avant’s acquisition in 2023.
  • Became a product marketing expert for several Atlassian SaaS products including Jira, Confluence, and JSM.
  • Redeveloped Avant’s brand, web-presence, & lead management practices pre-acquisition and leading to more than $2M in services revenue in 2022.

Calm Air International LP – July 2019 – March 2020

Marketing Manager

A role dedicated to B2B and B2C airfare promotion, including digital promotion of local events across communities within the airline’s network to drive ticket sales.

Key Achievements
  • Built and launched Calm Air’s website featuring modern marketing tech infrastructure for landing pages, a blog, and sales & event promotions. 
  • Hosted many local events throughout the Kivalliq region of Nunavut; fostering good will between the airline and the remote communities it serves. 
  • Organized several successful recruiting events finding Nunavut-based talent to join the company as aircraft mechanics, flight attendants, and pilots.
  • Built and launched the Calm Air E-Store via Shopify, providing an additional revenue stream in airline apparel purchases.

Lakeview Management Inc. – April 2014 – July 2019

Head of Marketing: May 2015 – July 2019

(Promoted) Marketing Coordinator: April 2014 – May 2015

Department head based at the company’s headquarters, dedicated to leading all marketing efforts in promotion of stays and conference business for a chain of 14 hotels, several restaurants, and a golf course across Canada. 

Key Achievements
  • Rebuilt the company website and child sites in the interest of supporting online promotions & driving demand.
  • Brought all advertising content creation and management in-house, reducing overall marketing costs. 
  • Deployed unified, consistent branding across the chain building top of mind awareness. 
  • Implemented and administrated Salesforce CRM, providing measurable information on corporate accounts, won conference business, and bookings. 
  • Revitalized the Lakeview Perks loyalty program, eliminating costly loopholes while providing additional benefit to program members. 

Grants International Inc. – January 2012 – November 2013

New Product Development Specialist

A research & development position discovering underused tax credits and government financial benefits, then building retroactive-filing processes as a service the organization could offer.

Key Achievements
  • Completed more than 70 different research initiatives in pursuit of our company’s next big service offering. 
  • Recovered more than $20,000 for a single test case, providing badly needed financial assistance to our client.

Winnipeg Sun – Sun Media Corporation – August, 2010 – December, 2011

Sales & Marketing Coordinator

A B2C position based in the circulation department, tasked with promoting subscriptions, vendor sales, and box sales of The Winnipeg Sun newspaper and facilitating the department’s day-to-day operations. 

Key Achievements
  • Ran several successful advertising campaigns, increasing subscribers by 5% YoY. 
  • Automated several longstanding manual tasks such as delivery assignments, saving time and effort across the department. 
  • Developed city-wide distribution heat maps using location data and Google Maps API, allowing drivers to operate efficiently with deliveries. 

Skills & Proficiencies

  • Advertising Platforms: Google Ads, Bing Ads, Rollworks (Adroll), LinkedIn, Meta
  • CRM Platforms: Salesforce (Administrator), Hubspot CRM
  • Multimedia Applications: Adobe Creative Cloud (Photoshop, Illustrator, Indesign), Canva
  • Productivity Applications: Microsoft Office, Google Workspace, and Apple Work applications
  • Work Management & ITSM: Atlassian (Jira Software, Jira Service Management, Confluence, Trello)
  • Automation & AI: Zapier, Workato, Google Gemini, Anthropic Claude, OpenAI ChatGPT
  • Website Design: HTML and CSS, WordPress CMS, Hubspot CMS

Education

See what others think