Adam Rothenberger.

Full-stack marketer, designer, techno-dad.

◤ Diploma: Business Administration – Marketing. Red River College – Jan. 2009 – Apr. 2010

◤ Degree: Bachelor of Arts – Rhetoric, Writing, & Communications. University of Winnipeg – Sept. 2004 – Aug. 2008

◤ CME – LEAN for Leaders certification: Jan. 2020

◤ Google Analytics Certified Expert: GA Training course passed Jan. 2019

 

◤ Marketing Manager – Ironclad Properties Inc. Mar. 9, 2020 – Jun. 26, 2020

A role dedicated to the promotion and lease-up efforts of apartments owned and managed by the company. Responsible for purchasing, design, and execution of all print and digital advertising efforts in markets across Canada.

  • Operation of all online listing channels (IE: Kijiji, RentSync, and partner websites)
  • Responsible for global marketing budget and attribution of marketing spend to each development project
  • Creation and enforcement of official brand standards document for Ironclad Properties and its sister companies
  • Creation and execution of official social media strategy on behalf of Ironclad Properties and its sister companies
  • Curator of logos and multimedia asset library for all six companies under the Ironclad umbrella

◤ Marketing Manager – Calm Air International LP. Jul. 29, 2019 – Mar. 6, 2020

Responsible for implementation and oversight of all marketing activities to promote Calm Air, its brand, and services on a B2C and B2B basis.

  • Directly responsible for creation of advertising creative, sales materials, web content, social media, and other corporate marketing materials via Adobe Creative Cloud software (Photoshop, Illustrator, Indesign)
  • Tracking and analysis of ad campaign effectiveness using various systems (ie: Google Analytics)
  • Chief administrator of company website

◤ Director Of Marketing – Lakeview Management Inc. May 6, 2015 – Jul. 25, 2019
     Sales & Marketing Coordinator – Apr. 7, 2014 – May 5, 2015

Responsible for implementation and oversight of all marketing activities to promote Lakeview’s hotels, resorts, and restaurants across Canada and internationally. 

  • Creation and management of annual corporate marketing budget
  • Creation and management of Google Ads (Adwords) campaigns and other digital advertising
  • Tracking and analysis of ad campaign effectiveness using various systems (ie: Google Ads platform, Google Analytics)
  • Directly responsible for creation of advertising creative, sales materials, web content, and other corporate marketing materials via Adobe Creative Cloud software
  • Chief administrator of Lakeview Perks loyalty program, Salesforce CRM database, company websites based in WordPress, and all social media platforms
  • Direct logistical support for the sales team
  • First point of contact for all IT support issues company-wide

◤ New Product Development Specialist – Grants International Inc. Jan 9, 2012 – Nov. 20, 2013

Market research and development of new tax-saving services the company may offer to the public. Product trial runs are performed with recruited test-cases. Training materials are then created and delivered to office staff and the service is brought to market.

  • Employing direct mail, telemarketing, and online advertising to attract test cases and clients
  • Developing service agreements and other correspondence for customer enrollment
◤ Sales & Marketing Coordinator – The Winnipeg Sun. Sept. 20, 2010 – Nov 28, 2011

Assisting the Director of Circulation in creating and implementing marketing and promotions efforts and with day-to-day operations of the newspaper’s circulation department.

  • Organizing and facilitating promotions, contests, canvassing, trade shows, and telemarketing efforts
  • Meeting and negotiating with prospective business partners
  • Periodic marketing campaign analysis and progress reporting
  • Advertisement design and creation via Adobe Photoshop and Illustrator

◤ Expert level:

  • Adobe creative cloud multimedia applications (Photoshop, Illustrator, Indesign, Premiere)
  • Information technology: Windows, MacOS, iOS, computer networking & cloud software
  • Microsoft Office & iWork applications (Microsoft Word, Excel, Powerpoint. Pages, Numbers, Keynote for Mac)

◤ Intermediate level:

  • Website design: HTML & CSS, WordPress websites: developed Rothenberger.ca. Assisted with development of CalmAir.com, LakeviewHotels.com, ichiban.ca, and others. Proficient with SEO best practices.
  • Music production: Garageband/Logic Pro DAWs using midi & live instruments 

◤ Beginner level:

  • Salesforce CRM: beginner administrator training achieved. Implemented modern instance for sales team at Lakeview Management Inc.
  • Swift programming language & Xcode (app development for iPhone & iPad. Self taught via Udemy courses)